Overview

Elha generates high volumes of inbound leads through Meta, Google and TikTok. Each new lead is then contacted by a contact center, whose role is to book in-person appointments.

Because the business operates with strong seasonality, demand fluctuated significantly throughout the year, making the fixed cost structure of the call center inefficient during both peak and low periods.

To scale efficiently without increasing operational costs, Elha implemented Uptail’s AI agents to automate inbound lead engagement and appointment booking.

Challenge

A rigid call center model constrained growth, conversion and cost efficiency

Fixed Cost Structure in a Seasonal Business

Elha operates in a seasonal environment, with significant fluctuations in lead volume throughout the year.

However, the call center model was built on fixed costs and headcount. During peak periods, the team struggled to absorb increased demand.

During slower months, capacity remained underutilized, creating structural inefficiencies.

Slow Speed-to-Lead

With an outsourced call center manually calling leads:

• First contact with leads was delayed by up to 24+ hours, especially on weekends

• Multiple follow-up call attempts were made throughout the week

• Operational workload increased without guaranteeing higher booking rates

In a performance marketing environment where speed directly impacts conversion, delayed contacts significantly limited Lead-to-Booking conversion.

Inconsistent Service Level

Elha’s growth surpassed the call center’s ability to scale.

Accelerated hiring reduced performance consistency, while operational costs progressively increased.

The operational model was not designed for sustained, high-volume growth.

Solution

Uptail introduced custom AI agents for lead management

Elha implemented Uptail’s AI agents to replace manual outbound calling with an automated, performance-driven engagement model.

The objective was to eliminate response delays, remove fixed operational costs and create a system capable of scaling with demand without increasing complexity.

Scalable, Pay-for-Performance Model

Uptail replaced fixed call center costs with a flexible, performance-based structure:

• No fixed staffing costs

• No hiring or training constraints

• Costs aligned directly with booked appointments

  
  

Automated First Contact in 3 Seconds

AI agents contacted new leads instantly and 24/7, removing the delays of manual processes.

This eliminated the 24+ hour delays of the previous call center model and ensured:

• Immediate engagement at peak intent

• 24/7 availability, including weekends

• Higher probability of conversion

  
  

Consistent Performance at +60% Higher Volume

As Elha increased marketing investment, lead volume grew by +60%.

Despite the surge in demand, the AI agents maintained consistent Lead-to-Booking performance, demonstrating the system’s ability to scale without degradation.

Results

After implementing Uptail, Elha built a more consistent, scalable and cost-efficient lead management system:

• Lead-To-Booking increased +6.7% to 48% in two months.

• Cost per appointment decreased by -58%.

• Speed-to-Lead reduced by -99% to 3 seconds.